"Kim and Mauborgne have followed one blockbuster
book with another. BLUE OCEAN SHIFT takes the groundbreaking principles of
their original work and offers a smart, systematic plan to help any
organization move from competing in existing markets to creating new markets
altogether. You needn't be an entrepreneur or techie to take advantages of these
insights. You just have to be willing to challenge the assumptions of your
industry, ask fresh questions, and--get this--embrace your humanness."—Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human
"BLUE OCEAN SHIFT is great: Practical, useful, real-world."—Inc.
"An exciting new book that synthesizes their experience in assisting
with the implementation of Blue Ocean strategy....BLUE OCEAN SHIFT
provides us with a comprehensive guide to enable any organization with
the right mindset to launch and implement a Blue Ocean initiative."—Forbes
"The challenge of any business is to grow in markets that are crowded and competitive, and to do it in a way that is intelligent, effective, and humane. In BLUE OCEAN SHIFT, you will find all of that and more as Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or Fortune 500 company."
—Ram Charan, CEO and board advisor, New York Times bestselling author of Execution
"[A] stirring business primer...[BLUE OCEAN SHIFT] includes powerful real-life examples....This invaluable guide will be empowering to business-minded readers."—Publishers Weekly
Starred Review: "While [Blue Ocean Strategy] helped to identify new avenues for strategic success, it fell short on providing the actual steps needed to jump from a crowded marketplace into the fabled blue ocean of the title. [BLUE OCEAN SHIFT], however, provides a clear process for business identifying opportunities and developing plans for change...This tide provides a course of action for readers of the authors' previous books and should find a large readership among all organizational levels. Highly recommended."
"BLUE OCEAN SHIFT proves to be
worth the wait. It is a practical, well-written guide to finding and exploiting
blue ocean markets, informed by the experiences of companies and other
organizations that have chosen to seek them out rather than compete toe-to-toe
in established markets."—Strategy + Business