Please take a moment to review Hachette Book Group's updated Privacy Policy: read the updated policy here.



Tapping the Primal Drive Powering the World's Most Successful People

A provocative look at how to better understand your primal, ingrained strengths and chart your professional course accordingly, from an advisor and confidant to Fortune 500 CEOs, cutting edge entrepreneurs and other top business performers.

After a thirty-year career working with some of the world’s wealthiest people and most successful entrepreneurs and venture capitalists, Marco Greenberg discovered the common denominator in each person’s success: they were all acting on what Greenberg defines as our “primitive” instincts.

While the term may be fraught-with associations of being crude and unsophisticated-in Primitive, Greenberg outlines this characteristic as something much more profound, positive and intrinsic to breakout success. It’s the drive that leads us to obsess over our mission. It’s the instinct that lets us ignore conventions and think up new solutions to old problems. It’s the force of passion and dedication that could lead to innovation, if only we know how to harness it.

By ROAMING as primitives do-and being Relentless-Oppositional-Agnostic-Messianic-Insecure-Nuts-Gallant-Primitive teaches anyone how to unleash all of these traits, many of them counterintuitive, to maximize results in work and in life.

Read More

Genre: Mind, Body, Spirit / Self-help / Personal Growth / Success

On Sale: April 14th 2020

Price: $14.99 / $18.99 (CAD)

Page Count: 256

ISBN-13: 9780316530361

What's Inside

Read More Read Less

Reader Reviews


"There's nothing primitive about Macro Greenberg's understanding of what makes some entrepreneurs successful and others not. In Primitive he's written a roadmap you can use to start--or restart--your career in business."—Paul Sagan, Managing Director at General Catalyst and Former CEO of Akamai Technologies
"Marco Greenberg's Primitive captures insights and advice that everyone can use to thrive in the constantly evolving workplace."—Daniel H. Pink, New York Times bestselling author of When, Drive and To Sell is Human
"Bringing together research and storytelling, Marco Greenberg provides a brilliant guide to success and happiness. Replete with sound--sometimes counterintuitive--advice, Primitive can help you navigate the challenges of modern life."—Tal Ben-Shahar, Author of New York Times Bestseller, Happier
"Marco Greenberg and his book, Primitive, demonstrate that a relentless spirit is the key not just to a winning football team, but a winning life."—Dan Mullen, Head Football Coach, University of Florida
"Primitive is the best cross between a business book and a self-help book, filled with inspiring personal stories of people who succeeded by taking risks and challenging the status quo, at once practical and idealistic. This book could change your life."—Alan Lightman, Author of International Bestseller, Einstein's Dreams; Physicist and MIT Professor of Humanities
"Primitive provides a path forward to unleash your inner entrepreneur."—Barbara Corcoran (Shark Tank)
"Marco Greenberg has written a book speaking to all ages but, most particularly, to the new Z generation populating our colleges and universities. They are the creative and innovative generation and this book speaks to their heart, as well as to their DNA."—Gordon Gee, President of West Virginia University
Read More Read Less