"John Elway is one of the most well-documented figures in the 37 years I've covered football, and it's a tribute to Jason Cole's rich reporting that this book is filled with stuff I never knew. Elway the pitcher versus Strawberry the slugger in the Los Angeles high school baseball championship ... Living in a Belushi-like Animal House at Stanford ... How barely remembered Denver owner Edgar Kaiser made the Elway trade ... Riveting details of Elway's spats with Dan Reeves ... And as Broncos GM years later, wisely slow-playing his pursuit of Peyton Manning. This, then, is a particularly valuable story of the life and times of a great player, in and out of football. Jason Cole delivers the goods the way Elway delivered the ball."
—Peter King, NBC Sports
—Peter King, NBC Sports
"For a man that has completely dominated headlines in Colorado, this is the most complete book about the legend. Jason Cole goes deep with Elway: A Relentless Life, and he delivers on the man who delivered so much for Colorado."—Adam Schefter, author of The Man I Never Met
"For a man who possesses more natural talent than any quarterback in history, John Elway never had it particularly easy on his path to the top of his profession, nor did he seek any shortcuts. Fueled by a relentlessly competitive nature and a gritty, understated toughness, Elway fought through a series of institutional and interpersonal obstacles to reach his goals, and he wouldn't have wanted it any other way. Jason Cole was fortunate enough to witness Elway's excellence at an early age, and he kept filling up notebooks while chronicling the quarterback's peaks and valleys for the next several decades. Like his subject, Cole is unafraid to go all-in and unbending in his pursuit of success. The result is a comprehensive, uncompromising and thoroughly compelling breakdown of a living legend who continues to chase greatness, every single day."—Mike Silver, NFL Network
"Learned so much about No. 7 in Elway, as Jason Cole connected many dots with his well-researched, deep dive into the remarkable career and life of an icon. It is an enjoyable read, too, well-written with an abundance of details and context. Not only is this a must for any given John Elway fan, but it is a treasure that needed to be documented for the sake of football history."—Jarrett Bell, NFL Columnist, USA Today Sports
"John Elway is one of America's most famous and celebrated sports figures, and yet he's always been something of a mystery. Jason Cole peals back the layers, like only someone who has known Elway since their Stanford days can. Wanna know where the power in his right arm came from? How he survived the Dan Reeves years and excelled under Mike Shanahan? Why he still grinds every day running the Denver Broncos, even with multiple Super Bowl rings and a secure legacy in place? This riveting primer on the requirements of greatness answers them all."—Seth Wickersham, ESPN
"An in-depth, entertaining biography of one of football's greatest quarterbacks, John Elway.... Cole smoothly takes readers from on-field action to back-office decision-making.... This is a must-read for Elway and Broncos fans."—Publishers Weekly