Please take a moment to review Hachette Book Group's updated Privacy Policy: read the updated policy here.



Understanding Woman -- Eight Essential Truths That Work in Your Business and Your Life

190 million female consumers . . . $4.4 trillion in buying power . . . one book–the national bestseller now in paperback and newly revised–that tells you how to reach them.

She knows business. She knows women. And she definitely knows better than anyone on Madison Avenue how to bring them together. Faith Popcorn, America’s leading trend forecaster, shows that no one can succeed in business or successfully start one without understanding how to market to women.
Read More

Genre: Mind, Body, Spirit / Self-help / Personal Growth / Success

On Sale: June 13th 2001

Price: $17.99 / $22.99 (CAD)

Page Count: 272

ISBN-13: 9780786884414

What's Inside

Read More Read Less

Reader Reviews