Free

How Today's Smartest Businesses Profit by Giving Something for Nothing

Contributors

By Chris Anderson

Formats and Prices

Price

$21.99

Price

$28.99 CAD

Format

Format:

  1. Trade Paperback $21.99 $28.99 CAD
  2. ebook $9.99 $12.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around April 20, 2010. This date is subject to change due to shipping delays beyond our control.

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as “Freemium,” this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It’s a business strategy that is essential to a company’s successful future.

Genre:

  • "I'd put Anderson and his work on par with Malcolm Gladwell and Clayton M. Christensen as one of the more important pieces of business philosophy published in the emerging global, digital era."
    Alan T. Saracevic, San Francisco Chronicle

On Sale
Apr 20, 2010
Page Count
304 pages
Publisher
Hachette Books
ISBN-13
9781401310325